Meta has introduced a groundbreaking AI-powered translation tool for Reels on Instagram and Facebook, allowing creators to automatically dub their videos with lip-syncing that matches the translated audio. This feature preserves the creator’s original voice tone and style while ensuring the lip movements align with the new language.
Key Highlights
1. Voice-Preserving Dubbing
The tool uses AI to translate spoken words while keeping the natural tone of the speaker’s voice. Lip movements are adjusted to match the dubbed language, giving a more authentic and natural feel to translated videos.
2. Initial Language Support
At launch, the feature supports English ↔ Spanish translations. Meta has confirmed that more languages will be added soon.
3. Availability Across Platforms
- On Instagram, the feature is accessible to all public accounts.
- On Facebook, it is available for creators with at least 1,000 followers.
4. Viewer Experience
Viewers will see Reels automatically translated into their preferred language settings. To maintain transparency, every translated video will include an “AI-translated” label.
5. Creator Tools
Creators have access to:
- A preview option before publishing.
- The ability to disable lip-syncing if preferred.
- An option to upload up to 20 custom dubbed audio tracks via Meta Business Suite.
- Performance insights by language, helping creators analyze engagement from different audiences.
6. Best Practices for Creators
To achieve the best results, Meta suggests:
- Using face-to-camera videos.
- Ensuring clear speech with minimal background noise.
- Avoiding overlapping speakers in the recording.
Broader Impact
This AI dubbing feature is expected to boost content reach by breaking language barriers. Early tests have shown an increase in engagement for translated Reels, with some creators reporting up to 20% more views.
It also reflects Meta’s broader push into AI-driven tools across its platforms, aiming to help creators reach global audiences more seamlessly.
Quick Recap
- What: AI translations with lip-sync dubbing for Reels.
- Languages: English ↔ Spanish (initial rollout).
- Who can use it: All Instagram public accounts, Facebook creators with 1,000+ followers.
- Tools available: Preview, lip-sync toggle, custom audio upload, insights by language.
- Viewer benefit: Translated videos appear in their chosen language with an AI-translated tag.
- Future scope: Expansion to more languages soon.
✨ This new tool makes it easier for creators to connect with a global audience while keeping content engaging and authentic.
