n the age of digital storytelling, CGI (Computer-Generated Imagery) ads have become one of the most powerful tools for brands to create unforgettable promotional content. From jaw-dropping visuals to cinematic storytelling, CGI ads help you stand out in a crowded market.
In this guide, you’ll learn step-by-step how to create effective CGI ad promos, including strategy, tools, and best practices.
✨ What Are CGI Ad Promos?
CGI ad promos are advertisements created using computer-generated imagery rather than traditional filming alone. These can include:
✅ 3D Product Visualizations (e.g., spinning products, exploded views)
✅ Animated Commercials
✅ Virtual Environments & Characters
✅ Hyper-Realistic Simulations
Famous brands like Apple, Nike, and Coca-Cola use CGI to create visually striking campaigns that engage, inspire, and drive sales.
🚀 Why Use CGI Ads?
Here’s why more marketers are embracing CGI:
✅ Limitless Creativity: Build any scene or character your imagination allows.
✅ Cost-Effective: No need to rent locations or props.
✅ Consistency: Perfect lighting, textures, and animation every time.
✅ Faster Revisions: Easily tweak visuals without re-shooting.
✅ Wow Factor: Create futuristic, cinematic experiences.
🛠️ How to Create CGI Ad Promos: Step-by-Step
IMAGE PROMPT - A highly detailed, futuristic product advertisement showcasing a single [PRODUCT TYPE] floating elegantly above a minimal, liquid-like reflective surface. The [PRODUCT] is positioned in a dynamic angle, with its side profile clearly visible to highlight its unique textures, contours, and premium materials. The design features smooth curves, intricate patterns, and metallic accents that emphasize innovation and craftsmanship.
In the background, a surreal, sci-fi inspired environment with a soft gradient sky in muted pastel tones (light grey and white) creates a clean and modern atmosphere. A large translucent planetary orb is visible behind the product, partly enclosed by a glowing, perfectly circular neon ring, adding a sense of depth and futuristic energy.
Soft diffused lighting illuminates the scene, casting delicate reflections and subtle shadows to enhance realism. The composition is centered and perfectly balanced, with ample negative space around the product to maintain a minimalist aesthetic.
MOTION PROMPT - smoothly rotate camera. animate it with realistic motion
2. A vibrant, cinematic photograph of a cheerful [CHARACTER] standing behind a colorful street food stall at an outdoor evening festival.
IMAGE PROMPT - A vibrant, cinematic photograph of a cheerful [CHARACTER] standing behind a colorful street food stall at an outdoor evening festival. The [CHARACTER] is smiling warmly and wearing traditional ethnic clothing and jewelry, including a [JEWELRY DESCRIPTION, e.g., oxidized choker necklace, bangles, earrings], with a decorative bindi on the forehead. A large, hand-painted sign above the stall displays the text “[STALL NAME]” in bold, vintage lettering.
The [CHARACTER] is holding a ladle in one hand, serving freshly cooked [FOOD ITEM] from a large black wok placed on the counter. In front of the stall, multiple trays filled with different ingredients and condiments are neatly arranged, adding detail and realism. Bottles of colorful sauces stand beside the wok.
The background is softly blurred but shows festive tents, string lights, and a crowd of people enjoying the fair. Warm ambient lighting creates a cozy, inviting atmosphere. The overall aesthetic is nostalgic and culturally rich, with vibrant colors and cinematic composition.
MOTION PROMPT – A smooth cinematic motion video of an Indian woman in a cream saree with traditional oxidized jewelry, a big red bindi, and a cheerful expression, standing behind a colorful street food stall with a sign reading “Gangu Chowmein.” She is cooking and stirring hot steaming chowmein in a large black wok using a big metal ladle. The woman is gently moving her right hand to stir the noodles in a circular motion while occasionally looking up toward the camera and smiling warmly. Subtle steam continuously rises from the noodles. Her left hand rests confidently on her waist. The camera slowly zooms in as she cooks. Warm ambient lighting highlights her face and the steam. The festive background remains softly blurred with glowing string lights and people moving around, adding life to the scene. The video should have smooth, natural hand and facial movements, showing her happiness while preparing delicious chowmein.
3. Tiny human figures are walking along roads and pathways
MAGE PROMPT - A highly detailed, whimsical miniature cityscape made entirely of [PRODUCT]. The buildings are creatively shaped like famous architectural landmarks, all constructed from [PRODUCT MATERIAL/INGREDIENTS]. Each structure has intricate details and textures resembling the original buildings but covered with realistic toppings such as [TOPPINGS, e.g., pepperoni, olives, melted cheese]. Tiny human figures are walking along roads and pathways also made of [PRODUCT], which are decorated with scattered toppings and small edible trees resembling broccoli or herbs. The scene is lit with soft, warm lighting that creates a playful, inviting atmosphere. The overall composition has a surreal, imaginative feel as if it is a delicious edible world.
MOTION PROMPT - smoothly rotate camera. animate it with realistic motion
4. A high-quality 3D render of a modern illuminated logo
IMAGE PROMPT - A high-quality 3D render of a modern illuminated logo display for a brand called “[BRAND NAME].” The logo consists of a large, stylized [ICON TYPE, e.g., leaf, abstract shape, initials] placed above the brand name text “[BRAND NAME]” in bold, clean typography. Below the brand name, there is a slogan placeholder reading “[SLOGAN GOES HERE].” The entire logo and text are crafted from smooth, glossy material and lit with vibrant [COLOR] neon light that casts a glowing halo on the surrounding surface and background. The display stands on a sleek, rectangular base platform with softly rounded edges. The background is a deep gradient backdrop that transitions smoothly from dark [BACKGROUND COLOR] to darker shades, creating a professional and striking contrast with the bright neon glow. The lighting is soft but highlights the contours and depth of the 3D shapes. The overall aesthetic is modern, minimal, and eye-catching, perfect for premium branding presentations or advertisements.
MOTION PROMPT - smoothly rotate camera. animate it with realistic motion
5. A highly detailed, hyper-realistic food photograph
IMAGE PROMPT - A highly detailed, hyper-realistic food photograph of a freshly prepared [FOOD ITEM] floating in mid-air against a rich [BACKGROUND COLOR] background. The [FOOD ITEM] is filled generously with vibrant, colorful ingredients such as [FILLINGS, e.g., spiced chickpeas, chopped onions, bell peppers]. Drizzles of [SAUCE COLORS, e.g., red tomato sauce, green mint chutney] are artistically spread over the top. Fresh herbs like [HERBS, e.g., mint leaves] garnish the dish, adding freshness and visual appeal.
Small particles of spices and herbs are suspended around the food to create a dynamic, appetizing effect, as if the ingredients were just tossed or sprinkled. The lighting is warm, directional, and highlights the textures of the [FOOD ITEM], from the golden-brown crispy surface to the juicy filling inside. The composition is centered and isolated with ample negative space to make the food stand out vividly.
MOTION PROMPT - smoothly rotate camera. animate it with realistic motion
