Creating a compelling advertisement usually involves planning a shoot, arranging a location, hiring actors, and recording audio. AI offers another way to approach the creative process: build the concept, generate consistent characters and settings, create individual video scenes, and bring everything together through editing.
The tutorial behind this guide demonstrates that process through a tea shop advertisement. A photograph of the shopkeeper and reference images of his shop become the foundation for a realistic video with multiple camera angles, recurring characters, and a musical narrative.
Here is how to apply the same workflow to your own advertising projects.
1. Start With a Clear Concept
Before generating visuals, decide what your advertisement should communicate. A strong concept gives every scene a purpose and helps the finished video feel connected.
For the tea shop example, the central idea is simple: a cup of tea brings people together. Customers meet, exchange stories, and enjoy small everyday moments around the shop.
To develop your own concept, answer these questions:
- What product or business are you promoting?
- Who is the intended audience?
- What feeling should the advertisement create?
- What should viewers remember?
- What action should they take afterward?
You can ask an AI writing assistant to suggest concepts, but choose an idea that fits the business and its customers.
2. Write the Script and Plan the Visuals
Once you have a concept, turn it into a script. Keep the language natural and give each line a clear visual direction.
For example, an opening line about people connecting over tea might accompany three shots: a wide view of the shop, a side angle of the shopkeeper preparing tea, and a close-up of his satisfied expression.
This planning stage makes prompting much easier. Instead of asking for a vague “cinematic tea advertisement,” you can explain exactly what each scene needs to show.
A useful script-planning format includes:
- Narration or lyrics: What the audience hears.
- Visual action: What happens on screen.
- Camera direction: How the scene is framed.
- Mood: What the moment should feel like.
Use existing advertisements to study pacing, framing, and storytelling, then develop your own script and creative treatment.
3. Create a Character Reference Sheet
One of the biggest challenges in AI video creation is keeping the same person recognizable across different scenes.
A character reference sheet provides a visual guide for the recurring subject. In the tutorial, the creator builds this sheet from a photograph of the tea shopkeeper.
The sheet can include a front-facing portrait, side profiles, three-quarter views, and a full-body image. Together, these views help establish the character’s appearance, clothing, and proportions.
An example prompt is:
“Create a photorealistic character reference sheet using the uploaded photograph as the identity reference. Preserve the same facial features, hairstyle, skin tone, clothing, and body proportions. Include front, side, three-quarter, and full-body views with consistent lighting and a simple background.”
Review the generated sheet carefully before using it. If the face or outfit has changed, correct the reference first. Those inconsistencies can carry into later scenes.
4. Build a Location Reference Sheet
The setting needs the same attention as the character.
A shop that changes its layout, counter position, or background details between shots can make an advertisement feel disconnected. A location reference sheet helps establish a consistent environment.
For the tea shop, useful reference details include the storefront, preparation counter, utensils, seating area, and surrounding street.
An example prompt is:
“Create a photorealistic location reference sheet based on the uploaded shop photographs. Preserve the architecture, counter placement, furniture, utensils, colors, and visible surroundings. Show a front view, side view, and closer views of the preparation area.”
Use this approved reference throughout the project.
5. Generate Video Scenes With Both References
With the script and reference sheets ready, you can begin generating the video.
The tutorial uses prompts alongside character and location references to create scenes directly, without first making a separate still image for every shot.
A useful video prompt specifies:
- The character and location references.
- The action taking place.
- The camera angle and movement.
- The lighting and atmosphere.
- The intended duration.
- The details that must remain consistent.
For example:
“Use the supplied character and tea shop references consistently throughout the clip. Begin with a slow camera push toward the shop. Cut to a side-angle view of the shopkeeper preparing tea, followed by a close-up of his relaxed smile. Maintain the same face, clothing, shop layout, and warm morning lighting. Keep movements natural and realistic.”
Choose the aspect ratio for your intended placement. Vertical framing suits a mobile-first ad, while a wider composition may suit a landscape video.
6. Review and Refine Each Clip
Realistic results often require several attempts. The creator in the tutorial explains that some scenes needed repeated generation before they worked.
Check each clip for facial consistency, natural hand movements, stable props, believable expressions, and continuity in the setting.
If a scene fails, revise the specific instruction causing the problem. A simpler action or a clearer camera direction may produce a better result than adding more detail to the entire prompt.
Generate selectively so you can spend more time refining the shots that matter most.
7. Reuse Frames to Maintain Supporting Characters
Sometimes a secondary character appears in one generated clip and needs to return in the next.
The tutorial demonstrates a practical solution: save a clear frame containing that character and use it as a reference for the following scene.
Choose a frame where the face, clothing, and posture are easy to see. Then describe how the next shot continues from that moment.
This technique can help connect two scenes without creating a full reference sheet for every supporting character. You should still compare the results carefully, since consistency is not guaranteed.
8. Create the Audio
The audio gives the advertisement its rhythm and emotional tone. Depending on the concept, you might use narration, dialogue, a jingle, or a musical storytelling track.
For the tea shop advertisement, the creator uses a song-like narrative and selects an audio version that fits the visuals.
Describe the sound you want clearly: its mood, pace, instruments, and vocal delivery. For Hindi audio, write the script or lyrics in Devanagari and listen closely for pronunciation errors.
Finalize the audio before assembling the edit so you can place each shot against the correct line or musical moment.
9. Edit the Advertisement Around the Story
Bring the approved clips and audio into your editing software. Arrange the scenes so that what viewers see matches what they hear.
Trim unnecessary footage, adjust pacing, and use speed changes where they improve the rhythm. Keep transitions purposeful and allow important expressions or product details enough time to register.
Finish with a clear call to action, such as visiting the shop, contacting the business, or placing an order.
Turning the Workflow Into a Service
Once you can produce a consistent, well-edited sample, you can use it to demonstrate your work to potential clients.
Possible projects include local business promotions, product demonstrations, restaurant advertisements, and social media campaigns. A useful portfolio should show how you turn a business message into a finished video.
AI can support production, but clients still need your judgment: a relevant concept, clear storytelling, careful quality checks, and an edit that serves their goal. The opportunity comes from delivering those elements together.
